That’s a biggie for $620 million. As reported by Loren Baker from Search Engine Journal, eBay has acquired the Shopping.com portal. This seems to be some big buzzing news in the media. I had a laugh while reading the news from SEJ.

What is Shopping.com? It’s just fantastic for any merchant who likes to distribute to millions of customers. You’ll either create or use your existing online store to list all the products, push these advertisements via Shopping.com on a pay-per-click fee basis, and in the total sum the portal is a huge search engine shopping mall.

What did eBay know? Nothing - until their XO’s heard about this similarity between eBay and Shopping.com: These merchants simply did the same on both platforms - they were uploading probably identical versions of their shopping feeds and products.

[via Search Engine Journal]

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