TWITTER
RSSDimensions of Culture
Due to the fact that certain lectors begin to introduce Geert Hofstede’s Cultural Dimensions in a few courses this term, I remembered something from my Intercultural Communication’s course last semester. Here’s a small perspective concerning Hofstede’s dimensions of culture as excerpt from an email conversation with my lector James of the IC course, and I believe it might become a quite valuable note (for myself and whoever likes to adopt this idea) for future development:
Hofstede is controversial. Some people think he is right (especially people who do marketing). I think that both his methodology and his conclusions are grossly wrong. I also give reasons for this in some of my classes. The only thing I like about him is some of his terminology.
You will have to get used to the idea that some [people] can have extremely different opinions.
It’s not necessarily wrong to introduce Hofstede (even if you then reject his ideas). My own current approach is to introduce the general idea of a dimension (and criticise it), and then present a combination of Hofstede’s and Trompenaars’ dimensions as “useful words”. As words they are useful, as dimensions not (IMHO).
Mein Name ist Mike Schnoor und ich bin der Autor dieses Weblogs. In diesem Umfeld schweife ich textlich aus und präsentiere ich dem frivolen Internetuser alles, was das Herz begehrt. Die Themen meines Medienblogs handeln von Public Relations, Social Media, Marketing, Kommunikation, Weblogs, Microblogging und natürlich die gesamte Medienwelt. Jeder Leser ist gerne dazu eingeladen, seine eigene Meinung zu den von mir aufgegriffenen Themen in den Kommentaren zu teilen. Ich freue mich darauf! :)
