What was Yps?
It’s a magazine I’ve been consuming while being much younger than today. I loved it!

What is Yps?
A new edition by the Egmont Ehapa publishing house came to the stores on August 18th. Like many other old brands in Germany, i.e. Ahoi Brause, the products of our youth can become the hit again.

What will Yps be?
This renewed version of the traditional Yps will be nothing but boring. It failed the ultimate review. And besides this, I’m way too old for these “Gimmicks”. Where are the crabs from the primitive times now? Are they too primitive for your core consumers - those who became old and loved their magazine? Don’t turn your back on us… perhaps there’s only one way out: Put the old gimicks back - we care little for the magazine’s content.