A very interesting lecture was given by Harm U. Mensing who is partner of the Conclusion Group, Hamburg - a management consultancy company. He’s specialized for managing one of the 15 main branches of the company - the logistics department in the supply chain management. So far, so good - something new in comparison to the referendum of the Kotler book done by our professor. Not that I dislike hearing my professor about this topic, I rather share no interest to hear the already prepared material again… Unfortunately, I was unable to find a reference on the internet for the guest lector Mensing, but perhaps I haven’t searched deeply enough.
Update: Harm U. Mensing